Event branding for the Kesä Mössö 2026 festival. The Kesä Mössö brand underwent a radical transformation compared to previous years, with the most significant change being the removal of the “XXL” prefix from the name. The visual identity was refreshed to better reflect a summery atmosphere and to unify Möysän Musaklubi’s festival concepts. The pattern and color palette are consistently applied throughout the event area, appearing on lanyards, fence banners, wristbands, and signage to create a cohesive and recognizable experience.